AI systems / automation / software

Smart AI solutions for your growing business.

We design custom AI systems and smart workflows for teams that want to scale - blending deep technical expertise with genuine care for your success.

  • AI-native SaaS
  • Workflow automation
  • Custom software

Hanoi · Singapore · Bangalore · London

Clients

Trusted by teams across industries.

  • ShinobiData
  • SimpliDeliver
  • DarkHorseStocks

01Selected Work

The work that runs in production.

Built by our team - at Hahlex and before.

Hahlex is a young studio. Several systems below were shipped by our engineers while inside Standard Chartered, Netradyne, and other operators. We name the client, name our role, and don't pretend the contract sat with us. The work is real either way.

  1. Lao-language assistantສະບາຍດີCustomersStaff copilotHuman approval
    01 / 07

    Agentic AI for Lao-language banking

    2025Jason — AI Engineer at FoxAI

    Agentic AILao languageBankingInternal systems

    An agentic AI system designed around Lao-language interactions, with a public-facing banking assistant and an internal copilot for staff workflows.

  2. Which drivers had the mostdistracted-driving events?THIS MONTHDriver 1412Driver 079Driver 227Driver 315
    02 / 07

    Safety Manager Assistant

    2023 – 2025Adarsh Saini — Software Engineer

    Fleet SafetyGen AIPatent (filed)

    A production AI co-pilot for fleet safety managers — product documentation, drivers data, alerts, coaching, device health and actions in one conversation.

  3. 9,000news items a dayNLP · entity resolution~550ranked signals123
    03 / 07

    Client Insights

    2019 – 2022Adarsh Saini — Software Engineer

    CCIBNLPAWS

    An AI/NLP front-line intelligence platform for Standard Chartered relationship managers that turns a daily firehose of market news into ranked, client-linked deal signals.

  4. WhatsAppZaloMessengerInstagramShopeeTikTokOne inboxPaid in chat ✓
    04 / 07

    SimpliDeliver - Six channel one inbox

    2025–2026 · Live with paying customersPham Thi Van Anh — Founding BD & GTM Lead

    GTMBDBrand

    A multi-channel messaging and CRM platform that lets SMBs talk to every customer — WhatsApp, Zalo, Messenger, Instagram — from one screen, with payments collected inside the conversation.

  5. P/E < 15Growth > 20%Cap > $2B10k+tickers200+screener fields<50msfilters
    05 / 07

    ShinobiData - Bloomberg grade equity research platform

    2025 – 2026Hahlex — Founding GTM

    MCPNLPEquity Research

    ShinobiData is a modern financial data and analytics platform built to deliver stealth-level insight into the US stock market.

  6. Instagram19k+XLinkedInWhatsAppTelegram46k+
    06 / 07

    DARKHORESTOCKS - Multichannel growth engine

    2023 – 2025 (20 months)Hahlex — Growth Marketing Specialist

    GrowthBrandContent

    A stock research platform serving retail investors and stock market enthusiasts who want institutional-quality equity research without paying premium platform fees.

  7. Landmark 72Level 5623.4°CL56 · live
    07 / 07

    Digital Twin & Ontology

    2026Jason — AI Product Strategist & Project Manager

    Digital TwinOntologyKnowledge GraphAI Strategy

    Give Landmark 72 — a 72-storey tower, twin residential towers, and a shared podium — one connected model that people and AI agents can query, instead of separate systems that each describe the building differently.

  8. Have a project like this?

    Tell us what you're trying to ship. We'll tell you honestly if we're the right studio for it.

    Work with us

02Services

Three ways we help you ship.

Every engagement starts from your real systems, workflows, and a clear line to the outcome. No generic packages - open any service to see exactly what's inside.

S1Service

AI-Native SaaS Products

We build AI-native SaaS products from zero — for founders bringing a new product to market, or established companies launching a new line.

app.yourproduct.aiLiveOverviewRevenueCustomersSettingsPro planOverviewAsk AIMRR$48.2kUsers3,914Churn1.8%Revenuelast 12 monthsAI assistantWhy did churn drop?Onboarding v2 cut week-1drop-off by 31%.Buildfrom scratch01Enhanceexisting products02Reviewcode & consulting03Supportmaintenance04PrototypeWeek 2MVPWeek 6LaunchWeek 10Page load · before2.4safter0.9sActivation +32%−+PR #128 approvedUptime · 30 days99.9%Ticket #482 fixedresolved in 2h 14m
S2Service

Custom Software Development

When off-the-shelf tools don't fit how you actually work, we build software tailored to your specific needs and processes.

Off-the-shelf+ the workarounds around itSpreadsheetsUpdated by handEmail threadsApprovals get lostCopy-paste reportsRebuilt every FridayRebuiltops.yourcompany.comPurchase ordersYour approval flow, step by stepNew orderIntake3Approve2Fulfil2Report1PO-2047$3.1kNewPO-2046$860NewPO-2045$12kNewPO-2041$12kLinh · FinanceApprovePO-2043$2kWith MinhPO-20392 of 3 shippedPO-2038PackingTHIS WEEK128orders processedConnectedERPDatabasePaymentsEmailTailored solutionsFits how you actually workScalable architectureGrows with your businessReliable & secureTested, monitored, protected
S3Service

AI Agent & Workflow Automation

Thinking about AI or automation but unsure where it makes sense? Our AI & Automation Audit is a structured, low-risk way to find the highest-impact opportunities.

Your systemsConnected, not replacedAI agentAnalyze · Reason · Plan · ActOutcomesMeasured every weekCRMLeads & ticketsERPOrders & invoicesDocumentsContracts & PDFsInboxCustomer emailDatabaseReports & historyAgentRun #2041 · Invoice matching00:42ANALYZERead invoice INV-08930.8sREASONMatched it to PO-20411.2sPLANFlagged a $40 variance0.4sACTDrafted reply to supplierNeeds approvalHours saved / week38 hFirst response6h → 4mHandled end-to-end82%Human approvalReply to Nordic Supply“Invoice adjusted by $40 …”ApproveEditStarts with an AI & Automation Audit

03Team Collaborations

The people behind the work.

Haonan Wu

Haonan Wu

Strategic Advisor

LinkedIn

About · 01

With near two decades of experience shaping enterprise Data and AI landscapes, Haonan currently serves as the Group Head of Data Strategy and Enterprise Governance at Coca-Cola HBC. A data scientist by training, his background bridges deep technical R&D at Tech giants like Siemens and Philips with over a decade of strategic consultancy at McKinsey & Company, Accenture, and Synechron. He has successfully driven global Data and AI transformations across the US, Europe, and Asia for X-sector players (Retail, CPG, TMT, Healthcare and FinTech). Beyond his corporate roles, Haonan is deeply passionate about early-stage innovation and the startup ecosystem, previously serving as a volunteer coach for the London School of Economics (LSE) Startup community during his time at McKinsey.

Pham Van Anh

Pham Van Anh

Founder | CEO

LinkedIn

About · 02

Van Anh is the Founder & CEO of Hahlex, building her dream of helping businesses transform with AI. With experience at UNIQLO and Dell Technologies, she understands how real businesses operate, from customers and operations to sales and growth. She then moved into tech startups, leading GTM, customer discovery, product positioning, and early sales across multiple markets. Today, she is focused on turning AI into practical solutions that help businesses work smarter, faster, and better — making AI transformation accessible to every companies

Tran Bao Ngoc

Tran Bao Ngoc

Co-Founder | Head of AI Engineering

LinkedIn

About · 03

Jason is a co-founder of Hahlex and heads AI engineering, building agentic systems end to end - from data pipelines to the product people actually use. At Aonvina, he works as an AI Integration Engineer, connecting AI models to the systems, data, and workflows the business already runs on. At FoxAI, he built an agentic AI proof of concept for a confidential Lao bank - a Lao-language assistant for customers and an internal copilot for staff, with retrieval, tool use, and human-in-the-loop handoffs designed in from the start. He's most interested in the layer between a good model and a system people can rely on.

Adarsh Saini

Adarsh Saini

Co-Founder | CTO

LinkedIn

About · 04

Adarsh is a co-founder of Hahlex and its CTO, leading engineering across every client build. At Netradyne, he owned the design and delivery of Safety Manager Assistant, a production AI co-pilot now used by thousands of fleet safety managers - building its natural-language query engine, a RAG pipeline over Elasticsearch with automated documentation ingestion, and the human-in-the-loop labeling tool that keeps its answers accurate. He's a named inventor on a filed patent (PCT WO 2025/064877 A1) for the underlying database-querying method. Earlier, at Standard Chartered, he helped build Client Insights, turning a 9,000-article daily news feed into roughly 550 ranked signals for relationship managers - the first CCIB application deployed on AWS in Asia. He is passionate about building scalable, efficient, and low-latency systems.

04Work With Us

Tell us what you're trying to ship.

We'll tell you honestly if we're the right studio for it.

Let's build something amazing

Join the list of our satisfied clients - you'll be in good company.

[email protected]

Hanoi · Singapore · Bangalore · London

Work with us

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